CASE STUDY

Procter & Gamble

P&G Uses RSSBus Connect AS2 Port to Improve Data Security, Syncing and Accuracy





As P&G has grown, they’ve invested in supply chain technology, GDSN integration and GS1 standardization. To integrate all Chinese logistics transactions with GDSN and GS1, they integrated RSSBus Connect and EDI.

Procter & Gamble (P&G) is one of the world's largest consumer packaged goods (CPG) companies, with such household brands as Dawn, Downy, Braun, Bounty, Old Spice, Olay, Tide, Gain, Pampers, Crest, Febreze and Gillette — just to name a few.

To create the millions of products it delivers to store shelves worldwide, P&G has to master one of the most comprehensive and varied global supply chains ever built.


The Challenge: New GDSN & GS1 China Integration for a Massive Supply Chain

P&G needed to achieve more efficient procurement throughout their Chinese supply chain and more efficient sales in Chinese markets, including in their interactions with retailers selling their products.

As P&G has grown, they’ve invested in supply chain technology, Global Synchronization Network (GDSN) integration and GS1 standardization.

GDSN is a web-based global information system composed of two elements:

  1. A data pool system
  2. The GS1 (International Article Numbering Association) Global Registration Center

GDSN provides a web platform for barrier-free transactions between trading partners that ensures the accuracy and security of data and achieves continuous data synchronization. GDSN achieves these results through annual global certification and strict audits of service and security performance. GDSN provides uniform formatting of commodity data to help manufacturers and buyers share the latest, most accurate data. Through GDSN, any minor changes in the enterprise database of one partner or supplier can be automatically sent to all trading partners.

Ultimately, GDSN helps ensure suppliers deliver with the five keys in logistics:

  • The right amount
  • Of the right goods
  • To the right trading partners
  • In the right place
  • At the right time

GS1 is an international organization that sets standards businesses use to buy, sell, ship, and track goods. These standards allow companies like P&G to easily identify, manage, and share product data with trading partners, supply chains and customers. Companies integrating with GS1 enjoy streamlined operations and cost savings, while delivering richer customer experiences.

When P&G sought to increase efficiency and cut costs in their China supply chain, they needed to set up new integrations for all of their China transactions using the China GDSN and GS1 standards.

To put that into perspective, P&G needed to integrate hundreds of millions of transactions, orders and real-life logistics. This was a massive integration initiative, but the benefits could be enormous, with cost and time savings on a global scale.

The Solution: A Reliable AS2 Connection and EDI Translator

To transmit key data over the web and integrate with GDSN and GS1 China standards, P&G selected the RSSBus Connect AS2 Port and now uses its encryption mode, ensuring a foolproof, secure environment.

P&G has a complete E2E master data transfer process that manages the weight and size of each product. Using RSSBus Connect to meet GS1 and GSDN China standards, P&G can seamlessly transmit the GDSN, weight and size information of each product to their retailers. Accuracy in these transactions is paramount, and with the RSSBus Connect AS2 port, P&G’s data is equivalent to the measurements used by their retailers.

RSSBus and P&G worked with a local integration partner to implement RSSBus Connect with their supply chain technology and ERP.

The Results: More Efficiency, More Revenue

RSSBus Connect, through AS2 GS1 China integration, helps P&G improve the efficiency of their supply chain and maximize their profits. Through a relatively low-cost GDSN integration investment, P&G has built realtime connectivity and secure data transmission into their supply chain. They have improved trade cooperation and the accuracy of orders, shipping and receiving — while cutting logistics costs and waste. And P&G has enhanced the confidence of their trading partners to deliver accurate information.

"We have gained a lot of revenue by increasing the accuracy of our trading partner orders. We are also looking for new breakthroughs in the process of working with new trading partners. Most importantly, for the information sent to customers, we are more confident."

— Managing Director of MilanTurk P&G E-Commerce Cooperation

Today, many more manufacturers in China are joining GDSN China to capture many of the same benefits. If you’re looking for efficient GDSN and GS1 integration solutions, try RSSBus Connect, a fast, secure solution.







Simplify your Integration Today with RSSBus Connect

RSSBus (www.rssbus.com) is a leading provider of data access and connectivity solutions, specializing in the development of data integration technologies for realtime access to online or on-premise applications, databases and web APIs.

Our flagship product, RSSBus Connect, is used by more than 100,000 customers worldwide and is the only Drummond Certified AS2/AS4 solution that is completely free for use with a single trading partner.


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